Apple

The production concept is a useful philosophy in two types of situation. The first occurs when the demand for a product exceeds the supply. Here, management should look for ways to increase production. The second situation occurs when the product’s cost is too high and improved productivity is needed to bring it down. 2. The Product Concept The product concept holds that consumers will favor products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. Some manufacturers believe that if they can build a better mousetrap, the world will beat a path to their door. . The Selling Concept The selling concept holds that consumers will not buy enough of the organization’s products unless it undertakes a large-scale selling and promotion effort. The concept is typically practiced with unsought floods – those that buyers do not normally think of buying, such as encyclopedias and funeral plots. These industries must be good at tracking down prospects and convincing them of product benefits. The selling co ncept is also practiced in the non-profit area. A political party, for example, will vigorously sell its candidate to voters as a fantastic person for the job. The candidate works hard at selling him or herself – shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings. 4. Marketing Concept The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Also Case Study will describe why Apple Inc. is a very successful company. Surprisingly, this concept is a relatively recent business philosophy. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, co-ordinates all the marketing activities affecting customers and makes profits by creating long-term customer relationships based on customer value and satisfaction. Under the marketing concept, companies produce what the consumer wants, thereby satisfying the consumer and making profits. . Societal Marketing Concept The societal marketing concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer’s and the society’s well being. The societal marketing concept is the newest of the five marketing management philosophies. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad? For most, safest answer will be, â€Å"The Apple Company follows all the marketing orientations, and that’s what made them very successful. † That somehow is true. But particularly speaking, I believe that the Apple Company focuses more on, The Marketing Concept, producing a very innovative, efficient, worthy, and consumer-satisfying product- such as the iPhone and iPad. The price of an Apple product may not be very affordable to everyone, but for whatever price you invest to an Apple product, it’s worth the value. Even though the products don’t go through a lot of promotions and special prices, people sold out Apple products, and most of the time, the company leaves the people asking for more. Apple knows which products to produce, and most especially what will make its’ competitors anxious and disturbed. Apple is with no doubt a big competition in the global industry. Apple Apple The production concept is a useful philosophy in two types of situation. The first occurs when the demand for a product exceeds the supply. Here, management should look for ways to increase production. The second situation occurs when the product’s cost is too high and improved productivity is needed to bring it down. 2. The Product Concept The product concept holds that consumers will favor products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. Some manufacturers believe that if they can build a better mousetrap, the world will beat a path to their door. . The Selling Concept The selling concept holds that consumers will not buy enough of the organization’s products unless it undertakes a large-scale selling and promotion effort. The concept is typically practiced with unsought floods – those that buyers do not normally think of buying, such as encyclopedias and funeral plots. These industries must be good at tracking down prospects and convincing them of product benefits. The selling co ncept is also practiced in the non-profit area. A political party, for example, will vigorously sell its candidate to voters as a fantastic person for the job. The candidate works hard at selling him or herself – shaking hands, kissing babies, meeting donors and making speeches. Much money also has to be spent on radio and television advertising, posters and mailings. 4. Marketing Concept The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Also Case Study will describe why Apple Inc. is a very successful company. Surprisingly, this concept is a relatively recent business philosophy. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, co-ordinates all the marketing activities affecting customers and makes profits by creating long-term customer relationships based on customer value and satisfaction. Under the marketing concept, companies produce what the consumer wants, thereby satisfying the consumer and making profits. . Societal Marketing Concept The societal marketing concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer’s and the society’s well being. The societal marketing concept is the newest of the five marketing management philosophies. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad? For most, safest answer will be, â€Å"The Apple Company follows all the marketing orientations, and that’s what made them very successful. † That somehow is true. But particularly speaking, I believe that the Apple Company focuses more on, The Marketing Concept, producing a very innovative, efficient, worthy, and consumer-satisfying product- such as the iPhone and iPad. The price of an Apple product may not be very affordable to everyone, but for whatever price you invest to an Apple product, it’s worth the value. Even though the products don’t go through a lot of promotions and special prices, people sold out Apple products, and most of the time, the company leaves the people asking for more. Apple knows which products to produce, and most especially what will make its’ competitors anxious and disturbed. Apple is with no doubt a big competition in the global industry. Apple Apple

Children's literature Essay Example | Topics and Well Written Essays - 1500 words

Children's literature - Essay Example During this period, many children books came up for publication, which included the Little House, the Hobbit, among others (Tolkien 1). However, these books received a lot of criticism based on their morality, purpose, themes, and target audience. The Hobbit by John Tolkien is one of the children books published from the period between the Golden Age and the Silver Age--roughly 1920 to 1950 and received numerous criticisms. The Hobbit is a childrens book with a lot of comic, which is popular and recognized in childrens literature. The author published the book inn 1937 in the midst of wide criticism. The novel has attracted international recognition in children literature. The Hobbit has different characters and depicts continued human quest. The Hobbit narrates the story of a simple English man, Bilbo Baggins as he seeks to possess a share of the treasure guarded by the dragon, Smaug (â€Å"The Tolkien Society† 1). The story also depicts human greed and human conflict as all characters disagree at the end of the story. The main themes of the novel include heroism and personal growth while warfare is a dominant motif in the novel that attracts critics over the experiences of the World War I as seen in the novel. There have been variant adaptations of the novel where every adaptation received critical recognition. The novel depicts a glorious, challenging, and entertaining adventure that entails humor and suspense (Eaton 1). The novel uses understandable language and English comics to entertain children. Additionally, the ideals of the Lord of the Rings trilogy (Abramson 1) are part of the novel. Notably, the novel presents a clear view of the authors thoughts about human complexity and human development combined with the ideas of Scandinavian epics he studied as well as a reflection of middle-class life in England as seen in the plot, character, and themes in the novel

Goal of Education Essay Example | Topics and Well Written Essays - 500 words

Goal of Education - Essay Example No parent would against his or her children’s education. There is no child who does not hate his school and yet would not want to be deprived of one either. So the question here is why is education so desirable? When asked in a survey, most people said that education, for them, is a way to make money. Parents who struggle hard for their kids’ education do so in hope of a financially brighter future and an upward mobility. Children who spend all their childhood and adolescence period in studying do so, in order to attain a social standing, where they can enjoy better standard of life. Thus, education is merely a way to become rich and make money (Eames, 1977). As simple as the statement sounds, there are a few loopholes in the argument. First, if education is the best possible way to earn money as proven by its popularity, then why do facts show that the richest people on the planet are either illiterate or high school dropouts? Bill Gates, who dropped out of high school, remained the â€Å"richest man of the world for ten consecutive years† (Dewey, 1998). Secondly, history shows that the system of education was not invented to help people make more money (Dewey, 1998). The idea of education leading to upward financial mobility emerged at the onset of capitalism when all processes and social phenomenon were commodified in order for powerful to outdo the powerless, which is principally the Marxist perspective on capitalism. One now asks, if it is possible to become as rich as anyone can without going to school and the process does not even accredit its alleged purpose, then why bother. What is the ultimate edge that an educated man has over the uneducated one? The answer lies in the quote of Dr. Martin Luther King, "The function of education is to teach one to think intensively and to think critically. Intelligence plus character - that is the goal of true education" (Warren, 2001, 27). Education, in its true essence is